What is a digital blueprint? You know, those who jump at the chance to present you with an outrageous marketing agency quote and expensive, subscription-based, do-it-yourself marketing platforms that leave you even more confused about digital marketing than when you started your search for help.
Let me give you a little history of how blueprinted digital was conceptualized:
In the past decade, I’ve worked with hundreds of small and medium-sized businesses in Canada and the US – from Newfoundland to Alberta and New York to California. I’ve had a bird’s eye view of many companies and had the unique opportunity to see their challenges. While working on their digital marketing strategies, I collaborated, advised, and celebrated these businesses’ successes. Some were at their business’s very introductory / idea stage, while others were long-standing companies launching a new product line or breaking into new territory.
All that accumulated knowledge and invaluable customer insight ignited a desire to build a marketing platform that, in today’s self-serve, do-it-yourself kind of world, I realized business owners want. I saw a need and thus created Blueprinted Marketing to offer businesses tried, tested and true digital marketing blueprints. The blueprints are fully customizable, effective, and quick to implement, and they save time and money.
While there’ll always be those who will be mostly ‘hands-off’, the majority of entrepreneurs that I’ve worked with have some marketing knowledge and know-how, and if given the option, they want to be more involved in the planning and execution of their company’s marketing strategy. This often means that they’re more invested in the process, become more educated in the techniques and tools, can reduce costs, and subsequently stretch their marketing budget to achieve more.
When is a Digital Blueprint Right for Your Business?
Digital Blueprints are the Right Fit if your Business Falls into any of these categories:
- You or someone in your company has some knowledge in a specific area(s) of marketing. For example – perhaps you have a social media maven on your team who has run successful social media advertising campaigns. Still, this person is not well-versed in other areas, such as Google Ads campaign set-up and monthly management.
- You might have a Google Ads-certified team member, but what’s required to make your advertising campaign successful is a goal-specific landing page that potential clients are directed to once they click on your ad. Unfortunately, your resource doesn’t have web design/dev skills, but luckily for you, we have the perfect Blueprint for your industry! The landing page can be customized with your logo, branding, unique message calls to action, and goals!
- You don’t have the budget to work with an expensive agency that charges inflated prices for the services they tell you “you need.” We break down the process in a simplified, practical way and present you with Digital Blueprints that are customizable to your business/industry/vertical/campaign and can be ready within 24 hours.
Still not convinced? Rest assured, we have brought success to companies from a diverse range of sectors – health and fitness, professional services (law firms, dental clinics, financial services, etc.), food and beverage, beauty, home repair and renovation, technology companies and more, and we can do the same for you!
And, no need to worry if you fall into the category of client who prefers to entrust the marketing experts with the entire marketing process – we can also happily service you from A to Z. The difference with Blueprinting Digital is that we give you the option!
To your success,
– Gustavo Natotschiev