Blueprinted digital blueprinted digital

HOME / LEARN

The Pros & Cons of Pop-ups for Digital Marketing

The last thing you want is your screen freezing as you try to close a ridiculous number of pop-ups with redundant and sometimes, nonsense information. Sadly, when pop-ups first started being used, this was often the case.
Table of contents
Unleash Your Website Ranking Potential!
Keyword ranking tracker blueprinted blueprinted digital

Learn how your website can generate more leads for your business if it was ranking on top of Google search results!

Pop-ups in digital marketing can be a double-edged sword with advantages and disadvantages. On the positive side, pop-ups are incredibly effective in grabbing users’ attention. Their intrusive nature ensures visibility, allowing marketers to swiftly convey essential messages, promote offers, or capture leads.

These pop-ups can significantly increase conversions and drive engagement, especially when strategically timed or tailored to user behaviour. They offer a quick way to direct visitors’ focus to a specific call-to-action, such as subscribing to a newsletter, accessing a discount, or guiding them to relevant content.

However, the use of pop-ups also comes with notable drawbacks. Their intrusive nature can lead to a negative user experience, interrupting the browsing flow and annoying. This can result in users actively avoiding or even leaving a website altogether. Moreover, certain pop-ups, especially those poorly designed or overly aggressive, might appear spammy or untrustworthy, tarnishing the brand’s image and credibility. Additionally, many users actively block pop-ups with the rise of ad blockers, reducing their effectiveness and reach.

Poorly designed pop ups can cause negative user experience blueprinted digital
Poorly designed Pop ups can cause a negative user experience

Striking the right balance is crucial. Utilizing less intrusive, well-timed, and relevant pop-ups can capitalize on their effectiveness while minimizing user irritation. A thoughtful approach that considers user experience, relevance, and frequency can help mitigate the negatives and leverage the positives of pop-ups in digital marketing.

For these many reasons, any pop-ups since then have received a lot of criticism from consumers. However, when used effectively, pop-ups are a way to strengthen your digital marketing efforts with an average conversion rate of between 2% and 3%.

Pop-ups No-Go’s

Before getting into which pop-ups you should be using and how we wanted to cover a few things you must avoid when creating them.

  • Having multiple pop-ups on a short page
  • Giving irrelevant offers
  • Being too wordy
  • Asking for too many details when applying for an offer
  • Hiding the close button
  • Using auto-play videos

Types of Effective Pop-ups for Digital Marketing

You must know which kinds work to use pop-ups effectively in your digital marketing strategy. If you can use one of the options below with a strong copy and an exciting offer shown at the right time, you’re set!

Exit Pop-ups

This is an effective pop-up when a potential customer is interested in your offering but is not yet ready to purchase.

These are generally big text boxes that pop up with the background blurred or darkened. The offer must be strong enough to keep someone ready to leave your site interested. Newsletter signups, discount codes (especially first-time customer discounts) and free trials work very well as offers.

Click Pop-ups

This is one of the least intrusive pop-ups. You can showcase your products and go into detail without making it feel like a pop-up. Someone has to click on a product they are interested in, and then additional information will pop up (i.e., a tutorial video) on that specific product. Since they’ve already shown interest in learning more about the product, the pop-up has a strong conversion rate when it does appear.

* The pop-up must be about the product they’re looking at for this to work.

Opt-in Bars

These can drive a lot of attention to your offers as they are easily seen and not as intrusive. The benefit of using opt-in bars is that they can remain on the users’ screen as they scroll. Adding a countdown timer creates a sense of urgency, increasing the conversion rate. Deals and offers that work best for this are active contests, ongoing offers and newsletter sign-ups.

* Do not use this if you must include a lot of copy.

Interactive Pop-up

The most famous example would be a wheel that you can “spin” to win a reward (discount, free shipping, etc.) The spin only happens after the requested information has been filled out.

Another bonus is that you don’t have to worry about how much free stuff you may need to give away. You can adjust the percentages for different prizes to control what is won.

Not all pop-ups are cringe-worthy. Knowing what you’re doing can elevate your digital marketing game and increase revenue. It all comes down to whether or not the offer is relevant and the pop-up is well-designed with good copy. Remember that a tiny mistake can ruin a user’s experience, so if you’re unsure how to create effective pop-ups, get in touch with us for some help!

by Dave Darling

by Dave Darling

With a remarkable 30-year journey in the marketing sector and successful collaborations with multinational corporations, Dave stands as a seasoned expert in business development. He specializes in crafting strategic digital marketing plans that elevate brands and helps clients achieve their goals with finesse.
by Dave Darling

by Dave Darling

With a remarkable 30-year journey in the marketing sector and successful collaborations with multinational corporations, Dave stands as a seasoned expert in business development. He specializes in crafting strategic digital marketing plans that elevate brands and helps clients achieve their goals with finesse.
Leave a reply

Read More

Choosing the right SEO company

How to Choose the Right SEO Company? Here’s How

This blog post will dive into the fundamental aspects of SEO and its importance in boosting your online visibility. We'll also unravel the pivotal role an SEO company plays in...

Website Speed Optimization: How to make your website load fast for improved Google rankings

Ultimate Website Speed Optimization Guide to Improve Your Rankings

In today's world, website speed optimization is the key to a successful online presence. With more and more people accessing websites on mobile devices and search engines prioritizing fast-loading sites,...

How to Choose the Right SEO Company? Here’s How

November 29, 2023

This blog post will dive into the fundamental aspects of SEO and...