Blueprinted digital blueprinted digital

HOME / LEARN

Using IG Stories in Social Media Marketing

What originally started out as something many Instagram users weren’t exactly a fan of has turned into one of the most used features in the app.
Table of contents
Unleash Your Website Ranking Potential!
Keyword ranking tracker blueprinted blueprinted digital

Learn how your website can generate more leads for your business if it was ranking on top of Google search results!

This new feature has also opened a new door to social media marketing on Instagram. These stories allow brands to stay top-of-mind while connecting to current and potential customers. However, you need to know how to execute them properly, or they’ll never perform successfully.

How Social Media Marketing Builds Your Brand

Before we get into the different ways you can use Instagram stories to interact with users, you need to know what it takes to make a successful social media campaign on Instagram. Your end goal is to have every follower who interacts with your campaign clearly understand your brand message and whether or not they can relate to it.

Ig stories for social media marketing blueprinted digital
Using IG stories for social media marketing

A few easy ways to make your Instagram stories effective are:

  • Let your followers know to check out your stories. Tease it on other platforms and maybe even do an exclusive giveaway on Instagram;
  • A picture paints a thousand words, so create high-quality images. You have so many ways to customize and personalize your pictures;
  • If you use text, ensure it’s clear and visible long enough for your followers to read. Nothing is more annoying than having to watch a story repeatedly to get the right info and,
  • Use interactive features to get everyone engaged in your stories. You’ll get real, honest feedback from them while remaining top-of-mind.

Insta-Story Uses for Social Media Marketing

Instagram stories have only been around for a little over two years. Still, within that short period, more than 400 million Instagram users have interacted with this feature daily. So, how can you utilize this to reach potential customers?

Tutorials and Walk-throughs

This will entertain followers while educating them on various relevant things to your business and brand. You can make sequential videos so they can follow along in a step-by-step format. Including links to the products you use in your tutorials will also help increase your website traffic.  

User Generated Content

One of the easiest ways to connect with people is to share content from current customers. Create a hashtag so people can include that in a post about their latest haul. It also makes your brand seem more attainable as they witness others enjoying your product/service.

Inside Scoop

People love seeing behind-the-scenes shots from brands. It makes the brand feel more real since the stories don’t have to be perfectly edited and photoshopped. It’s a way to give your customers a deeper look at what happens.  

The Payoff

It works. One in five stories will receive a DM after viewing their Instagram story (so make sure to check them!). If you keep your business relevant and successfully use this as an advertising tool, you will increase your web traffic and revenue.

Instagram stories are a way to interact with many potential customers you wouldn’t reach otherwise. It’s an easy way to create original content that can be personalized to target your core audience. For this feature to work, you must successfully integrate this Instagram feature into your social media marketing campaign. If you need help putting that plan together, get in touch. We’ll help you get the most out of your posts and grow your visibility, reach, and business.   

by Michelle Maloney

by Michelle Maloney

A professional powerhouse, having teamed up with the federal government, NGOs, and startups in exciting fields like high-tech, international health, education, and digital marketing. With her diverse background, Michelle brings a fresh and vibrant perspective to drive success in any business industry.
by Michelle Maloney

by Michelle Maloney

A professional powerhouse, having teamed up with the federal government, NGOs, and startups in exciting fields like high-tech, international health, education, and digital marketing. With her diverse background, Michelle brings a fresh and vibrant perspective to drive success in any business industry.
Leave a reply

Read More

Choosing the right SEO company

How to Choose the Right SEO Company? Here’s How

This blog post will dive into the fundamental aspects of SEO and its importance in boosting your online visibility. We'll also unravel the pivotal role an SEO company plays in...

Website Speed Optimization: How to make your website load fast for improved Google rankings

Ultimate Website Speed Optimization Guide to Improve Your Rankings

In today's world, website speed optimization is the key to a successful online presence. With more and more people accessing websites on mobile devices and search engines prioritizing fast-loading sites,...

How to Choose the Right SEO Company? Here’s How

November 29, 2023

This blog post will dive into the fundamental aspects of SEO and...