3 Things that Working with Entrepreneurs and Business Owners Taught Us
While providing digital marketing for our clients, check out a few bits of invaluable info that we’ve learned along the way:
1. People want to work with good people.
Many companies can offer digital marketing services – there’s no shortage of local and online competition. What matters most to most people is that you’re working with someone who genuinely has your best interest at heart. Too many digital marketing agencies are out there that focus on the financial gain from bringing on a new client. And that’s very short-lived. In those cases, a significant effort will be made at the beginning, and then service drops as time goes on. Our client’s success is our success, bottom line – and THAT is what we care about. All the rest happens organically.
2. In digital marketing, priorities change, and you have to be able to re-position quickly.
With Blueprinted Digital – a boutique digital marketing company – when our clients decide to “veer to the left” – perhaps bring on a new product line or, at certain times of the year, put a more significant focus on a particular service without the frequently sluggish “engine” of an agency behind us, we’re able to respond quickly. We work with a hand-selected group of clients, and our service is exceptional because we’re niche, agile, and adapt and change with our clients when necessary.
3. Clients want to get involved and do digital marketing independently.
This can be paralleled with a home renovation project I undertook a few years ago. I knew that there were certain parts of the kitchen renovation that I could do myself, but for the “heavy lifting” – the craftsmanship that required years of skill and experience, that’s when I called in the experts. Likewise, nowadays, many of our clients are tech savvy; they understand and are engaged in social media, and with all the free, great design tools available, many can create some pretty awesome graphics.
For other services like creating an e-commerce site, properly setting up a Google Ads account that’s optimized and efficient, or setting up a re-marketing campaign that converts into sales, we step in to lend our expertise. Our marketing blueprints are made for precisely that purpose.
We get it – every client has a unique set of needs, and along with being knowledge experts, it’s equally vital that you work with digital marketers who are flexible, and can adapt to your business’ growing needs.
if you’re a business needing the help of digital marketers, we understand that it’s just as much about finding the right people to work with as it is finding the right expertise. Reach out if you need help, and I believe we could be the right fit for working with your business!