Strategic keyword research forms the backbone of a successful SEO strategy, guiding your content toward higher visibility and increased traffic. By meticulously identifying and incorporating relevant keywords into your website’s content, you align yourself with major search engines’ algorithms, notably Google. When these engines index and rank pages, they prioritize content that seamlessly integrates these keywords, making your page more discoverable to users searching for related topics or products.
This process isn’t just about stuffing content with keywords but understanding user intent and behaviour. Effective keyword research delves into the psyche of your target audience, deciphering the phrases and terms they use when seeking information. By uncovering these insights, you tailor your content to resonate with their queries, answering their questions or addressing their needs effectively.
Being in sync with search engine algorithms isn’t just about visibility but credibility and trustworthiness. When your content consistently appears in relevant search results, users perceive your page as a reliable source of information or products. This association builds trust, a critical factor in attracting and retaining an audience amidst the vast landscape of online content.
Ultimately, strategic keyword research isn’t just about boosting visibility; it’s about crafting an online presence that resonates with your audience and establishes your brand or content as a reputable and authoritative voice within your niche. It’s a pathway toward organic growth and sustainable success in the digital realm.
However, at the base of SEO stems the most essential part of SEO writing: keyword research. It lays the groundwork for the overall structure of your writing and gives your writing a wide range of benefits.
Here are Five of the Main Benefits that Comes with Strategic Keyword Research:
1. Keyword Research for Targeted Rankings
It’s a well-known fact that the output rankings that Google gives to its visitors have a major impact on the probability of the page you are looking to promote being found. These days, no one is visiting the fourth page of Google to look for a pair of red shoes they’d like to buy. That’s why the placement of your website is key to catching the eye of potential visitors.
With the use of high-quality keyword research, you may be able to find worthy keywords to help structure your content, indicating to Google what exactly your site is about and why it should be visited. Gaining these rankings on the organic section of the Google landscape is key for anyone wishing to promote their content, as the visit ratio on organic sites versus paid ads is roughly a 70:30 split.
2. Tangible Numbers & Feedback
Keyword research also provides great indicators and feedback on which keywords will attract the most traffic using SEO tools. SEMrush is an example of one of these tools that are a must for any digital marketer’s handy toolkit. This tool can provide insight into the search volume of the keywords you wish to use.
Say you use a keyword, but SEMrush tells you that its search volume is relatively low, it most likely isn’t worth using that keyword as the backbone of your content. Google’s algorithm won’t favour those who build their website around keywords with 10 monthly searches.
Other key analytics that SEMrush gives feedback on also include keyword difficulty. This helps decipher the likelihood of the keyword, causing the website to appear among the top searches and be ranked high amongst its competitors.
3. Finding Target Audience
While conducting your keyword research, you may also come across other websites that use the same keywords and view the potential audiences they engage with. How websites write their content may provide valuable insight into the demographics they aim to appeal to and why.
This can help give you a much better understanding of the types of web searchers you attract to your page and how to tailor it for them effectively. If pages with selected keywords are seemingly targeted towards young teens, writing your content as though you are talking to an executive may not be the best idea.
4. Keyword Research Helps with Content Writing
As previously mentioned, keywords should be the backbone of your content, with the typically desired keyword density being roughly 1-2% of your writing to help be promoted. This helps writers maintain a steady flow when writing about the desired topic with the added incentive of constantly referring back to their keywords.
Drifting off-topic on issues that readers are not interested in will drive down visits to your site. Picking the right keywords with proper keyword research can go a long way in how you write and structure your website. These techniques will make your website easier to read, both for the readers and Google’s algorithm.
5. Keyword Research to Keep Tabs on the Competition
Keyword research may also be used to help scout out what your competition is doing in terms of digital marketing. Tools like SEMrush can help provide amazing feedback on other relevant articles your website will compete against.
However, searching for potential keywords on your own can also be extremely useful in seeing how your competition produces its content. This type of competitive intelligence can go a long way when you want to stack up against your main competition properly.
There is not much debate on the matter; the keyword research aspect of SEO can make or break one’s digital marketing efforts. Concise and proper work must be put into this portion of SEO writing to be a successful content creator. If you’re ready to get going with an SEO campaign, then reach out, we can help!